Ever since the term “omni-channel” was first coined years ago, marketing technology vendors have over-promised and under-delivered on providing businesses with this holy grail of brand ubiquity.
Technology has finally caught up with all the promises and can now turn them into action. In this no-nonsense guide, we explain why the conversation around omni-channel marketing has changed and how you can transform your marketing strategy to adapt to these new, exciting times.
Download this guide and you will learn:
The three major technical roadblocks to achieving omni-channel relevance
Why standard marketing automation tools have failed marketers
Practical advice on creating a personalized customer experience
Synopsis:
The No-Nonsense Guide to Achieving Omni-Channel Relevance digs into the history and evolvement of the term "omni-channel", how legacy technologies are holding growth marketers back, the five pillars of omni-channel relevance and what can a growth marketing platform like Iterable help fuel your business's growth.
Offered Free by: Iterable See All Resources from: Iterable